Fall is the start of a critical selling season for independent wine and spirits retailers. Football, indoor entertaining, Thanksgiving, and holiday gifting all create opportunities to sell beyond the bottle.
Here are five categories to merchandise now:
Glassware
Pair wine glasses with bottles, whiskey glasses with bourbon, and cocktail glasses with spirits and mixers. Cross-merchandising can help increase attachment sales.
Barware
Shakers, jiggers, strainers, mixing glasses, and other cocktail tools are natural additions to your spirits assortment.
Wine Bags
Wine bags take up minimal space and give customers an easy way to turn a bottle into a ready-to-give gift.
Entertaining Essentials
Cheese boards, serveware, bottle holders, and home entertaining accessories become increasingly relevant as gatherings move indoors.
Holiday Giftables
Bring in giftable glassware, barware, and entertaining products early so displays are ready before holiday shopping accelerates.
A strong fall assortment should work across multiple occasions, from football season through Thanksgiving and holiday gifting.
True Brands offers wholesale glassware, barware, wine bags, retail supplies, and entertaining products for independent wine and spirits retailers.