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Merchandising Tips

Custom Printed Merch: A Winning Strategy for Retailers

Custom Printed Merch: A Winning Strategy for Retailers

In a crowded retail market, branding is everything. Retailers, particularly in the liquor and gift store sectors, are always looking for ways to stand out and keep customers coming back. One simple yet effective method is through custom-printed merchandise. Whether it’s a wine bag, bottle opener, or another accessory, offering branded items is an opportunity to extend your store’s presence far beyond the point of sale.

Custom-printed merchandise not only boosts brand visibility but also enhances the overall customer experience. By offering something memorable, retailers can transform everyday transactions into long-term brand-building opportunities.

Why Custom Printed Merchandise Works

Brand Visibility Beyond the Store
Custom printed products turn practical items into constant reminders of your store. Whether it’s a bottle bag, a corkscrew, or a cocktail accessory, every time a customer uses the item, your brand is front and center. These items can serve as subtle but effective marketing tools, reinforcing your store’s presence in customers’ homes and social circles.

Increased Perceived Value
Offering custom-printed merchandise, whether as part of a gift package or as an add-on, adds a level of professionalism and sophistication. Customers associate branded items with higher value, and this can elevate their shopping experience, encouraging them to return.

Impulse Buy Potential
Placing custom merchandise near key points of sales in your store, like checkout counters or popular product displays, encourages last-minute purchases. When customers see a sleek, branded item they can quickly add to their purchase, it’s a win for both convenience and sales.

Customer Loyalty and Repeat Engagement
Offering branded products helps solidify your store’s relationship with customers. Custom items are often used over and over, reminding customers of your store long after they’ve left. Whether it’s a branded wine key or a reusable tote, these items become part of your customers' daily lives, keeping your store at the top of their minds.

Merchandising Custom Products for Maximum Impact 


To fully capitalize on custom-printed merchandise, it’s important to incorporate them thoughtfully into your store’s layout. Placing custom items near complementary products, like wine and spirits or bar tools, makes it easier for customers to grab them alongside their primary purchase. Creating attractive seasonal displays featuring branded merchandise—whether for holiday gifting or themed events—can also drive additional interest.

Another effective approach is bundling. Offering a custom-printed item as part of a larger set, such as a bottle with a matching accessory, can increase perceived value and encourage customers to purchase more.

Why True Brands is Your Go-to to for Custom Printed Merchandise

At True Brands, we offer a wide variety of custom-printed solutions designed to enhance your brand’s visibility and drive customer loyalty. From branded bags and openers to drinkware and beyond, we can help you create a range of products that keep your store at the forefront of customers’ minds long after they’ve made a purchase.

Our in-house customization services make it easy to create high-quality, branded products that reflect your store’s identity. Whether you’re looking to elevate your brand with small giveaways, enhance the customer experience with premium accessories, or create an upscale gifting solution, True Brands has the expertise and product range to help.

Reach out to your True Brands account manager today for personalized recommendations on how custom-printed merchandise can elevate your store’s branding strategy and increase sales.

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