Impulse buys are a powerful driver of revenue, especially in retail settings like gift shops, wine shops, and liquor stores. One of the most effective ways to boost these last-minute purchases is by strategically using counter displays. These small, eye-catching units, also known as CDUs (Counter Display Units), are perfect for showcasing must-have accessories that customers can easily add to their purchases.
At True Brands, we offer a range of products designed specifically for counter displays, making it easy for retailers to capture those spontaneous buys and increase their average transaction size.
Why Counter Displays Work
Counter displays are positioned at the checkout area, where customers are already in the buying mindset. This prime real estate is ideal for small, high-margin items that are easy to grab on the way out. By placing popular, affordable products near the register, you can turn a simple transaction into a higher-value sale with minimal effort.
Top Products for Counter Displays
True Brands offers a variety of products that are perfect for driving impulse purchases. Here are just a few examples:
- Bottle Pourers: These small but impactful accessories instantly enhance the flavor of wine as it’s poured, making them a great add-on for wine enthusiasts. Their compact size and attractive packaging make them ideal for counter displays.
- Corkscrews: Every wine lover needs a reliable corkscrew, and these are items customers often realize they need at the last moment. Offering branded or stylish versions near the checkout can quickly turn into easy sales.
- Wine Stoppers: Perfect for customers buying a bottle as a gift or for their own collection, wine stoppers are a functional accessory that’s easy to add to any purchase.
- Drink Markers: Fun and colorful, drink markers are perfect for parties and gatherings. Placed in counter displays, they make for an easy impulse buy at gift shops and wine stores, enhancing any festive occasion.
How to Maximize the Effectiveness of Your Counter Displays
- Rotate Products Regularly: Keep customers interested by changing up the products on your counter display every few weeks. Highlight seasonal items or best-sellers to keep the display fresh.
- Use Eye-Catching Signage: Bright, clear signs can draw attention to your counter display. Phrases like “Perfect for Gifting” or “Add to Your Purchase” can nudge customers to pick up an extra item.
- Bundle Offers and Discounts: Encourage customers to buy more by offering discounts on multiple items. For example, “Buy 2, Get 1 Free” deals can increase the likelihood of impulse buys.
- Keep It Simple: Avoid overcrowding your counter space. Choose a few key items to feature, and keep the display neat and organized to make it easy for customers to browse and pick up items.
Boost Sales with True Brands’ CDUs
By stocking your checkout area with True Brands’ products designed for counter displays, you can effectively drive impulse purchases and maximize sales. Our compact CDUs are perfect for showcasing popular items like aerating pourers, corkscrews, and wine stoppers, helping you increase your store’s revenue with minimal investment.
Contact your True Brands account manager today to explore our range of CDU products and discover how they can help enhance your retail space and boost sales.