A home bar section gives wine and spirits retailers an easy way to increase sales beyond bottles without requiring a large amount of floor space.
Start with the cocktails your customers already know.
For an Old Fashioned display, pair whiskey with rocks glasses, mixing glasses, bar spoons, and cocktail accessories.
For Martinis, combine vodka or gin with Martini glasses, shakers, strainers, and cocktail picks.
For wine, merchandise stemware, aerators, openers, and preservation tools near relevant bottles.
Offer Multiple Price Points
Carry approachable bar accessories for newer home bartenders alongside elevated glassware and barware for enthusiasts and gift shoppers.
Use Small-Space Merchandising
Peg hooks, clip strips, countertop displays, and compact fixtures can help add accessories without sacrificing valuable bottle shelving.
Sell the Occasion
Customers may not walk in looking for a mixing glass. They may be looking to make a better Martini or Old Fashioned.
Merchandise around the experience, not simply the product category.
True Brands offers wholesale barware, cocktail tools, glassware, and wine accessories across a variety of price points.