In retail, space is money. Whether you’ve got two feet of shelf or a full aisle, the way products are placed determines how fast they move. That’s where strategic planograms come in. At True Brands, we see planograms not as grids on paper, but as blueprints for retail success—visual strategies that turn limited space into limitless potential.
The Science Behind Shelf Flow
Shoppers don’t browse randomly; their eyes follow predictable patterns. Great planograms guide that journey. Our team designs layouts that balance visual appeal with selling power—anchoring bestsellers at eye level, placing new arrivals where they spark curiosity, and clustering complementary items for quick, confident buys.
From Two Feet to Eight: Tailored to Fit
Every retailer’s space tells a different story. Whether you’re running a cozy wine boutique or a large-scale liquor store, we create planograms that fit your footprint and your customer flow.
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2' Bay: Focused on top sellers and impulse buys.
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4' Bay: Balanced mix of hero SKUs and seasonal rotation.
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8' Bay: Full category storytelling with room for discovery.
Visual Merchandising That Works Harder
Our planograms go beyond product placement. They’re built to make your team’s work easier too—simplifying restocking, rotation, and resets. When your shelves stay consistent, customers know where to find what they love, and sales stay steady.
The True Brands Difference: Designed for Real Stores
We don’t hand you a template and call it done. We collaborate to understand your store’s rhythm—traffic flow, shopper behavior, and local demand—so your layout feels natural and performs beautifully. With True Brands planograms, every inch earns its keep.
Because in retail, a great planogram isn’t just about what’s on the shelf—it’s about what sells off it. Contact your rep to get started today!