Wholesale Drinkware & Tailgating Essentials Liquor Stores Need
Super Bowl weekend is one of the biggest sales events of the year for liquor stores—and customers expect more than just beer and spirits. Disposable drinkware and tailgating accessories fly off the shelves in January and early February, making this the perfect time to stock up on high-margin essentials.
Why Disposable Drinkware Is a Must for Football Playoffs
Customers hosting game-day parties want convenience. Disposable cups, wine glasses, shot glasses, and tumblers are easy to use, easy to clean, and perfect for large gatherings.
Best-Selling Disposable Drinkware for Tailgating & Super Bowl Parties
1. Plastic Wine & Cocktail Glasses
Perfect for customers serving batch cocktails, spritzes, or margaritas.
- True Party 12 oz Plastic Stemmed Margarita Cups in Assorted Neon, Set of 12
- True Party Plastic Gold-Rimmed Champagne Flutes, Set of 12
- Party Essentials 8 oz Martini Cups, Set of 10
2. Disposable Shot Glasses
Ideal for sampling spirits or fun group shots during the big game.
- True Party 1.5 oz Plastic Shot Glasses in Assorted Colors, CDU 100 ct
- True Party 1 oz Plastic Shot Glasses in Clear, Set of 50
- Party 1.75 oz Lil Red's Plastic Cups in Red, Set of 20
3. Heavy-Duty Tumblers & Beer Cups
A staple for tailgates, backyard viewing parties, and watch parties.
- Host Beer FREEZE™ Cooling Cup in Collegiate Colors, CDU 9 ct
- True Glow Stick Cups, Set of 20
- True Party 16 oz Plastic Cups in Blue, Set of 24
Tailgating Accessories That Drive Extra Sales
- Bottle Openers
- Cooler-Friendly Drinkware
- Mixers for Batch Cocktails
- Garnishes for Bloody Mary Bars
- Cocktail Kits
- Reusable Ice Molds
Merchandising Tips for Maximum Super Bowl Sales
1. Get our Game Day Essentials Display
- True Barware Shipper Floor Display
- True Beer Pong Shipper Floor Display
- True Disposable Party Shipper Floor Display
2. Cross-merchandise disposable cups with beer, seltzer, and ready-to-drink cocktails
3. Offer pre-packed bundles (Mixers + cups + garnishes)
4. Promote weekend-only specials
Get Playoff-Ready With True Brands Wholesale
With reliable stock, fast shipping, and competitive wholesale pricing, True Brands makes it easy for liquor stores to prepare for Super Bowl demand. Keep your shelves full and your customers ready for kickoff.