With the holiday season around the corner, customers are searching for drinkware that elevates their celebrations. Whether it’s wine glasses for family dinners or cocktail kits for parties, staying ahead of drinkware trends is key for retailers. In this post, we’ll dive into the top trends this season and how you can leverage them to boost sales.
Trend 1: Sustainable Drinkware
Eco-conscious shopping is on the rise, and demand for sustainable drinkware has never been higher. Consumers are opting for products made from recycled materials, such as the Segunda Vida by Twine Living collection. This line, made entirely from 100% recycled glass, offers handcrafted tumblers, wine glasses, pitchers, and decanters, blending sustainability with vibrant design.
Why Choose Segunda Vida?
- 100% Recycled Glass: Reduces raw material usage.
- Handcrafted: Each piece is unique.
- Versatile Designs: From colorful speckles to sleek, tinted finishes.
For retailers, this collection taps into the growing eco-conscious market, appealing to customers looking for meaningful, sustainable holiday gifts.
Trend 2: Colorful Drinkware
Bold colors are making waves this season. From dinner tables to holiday parties, colorful drinkware adds personality to gatherings. The Reserve Nouveau by Viski collection, with its angular silhouettes and rich hues, offers wine and coupe glasses crafted from European lead-free crystal.
Why Choose Nouveau?
- Lead-Free Crystal: High-quality and durable.
- Modern Design: Bold, angular shapes with vintage-inspired hues.
- Versatility: Wine and coupe glass options.
Retailers can offer the Nouveau collection as a stylish way to brighten up home celebrations, perfect for customers seeking unique gifts or personal additions to their drinkware.
Trend 3: Temperature-Controlled Drinkware
Consumers are increasingly seeking functional drinkware that keeps beverages at the perfect temperature. The FREEZE™ Cooling Cups by Host lead this trend with their innovative cooling gel between double-walled Tritan plastic. Unlike traditional stainless steel cups that rely on insulation, FREEZE cups actively cool drinks for hours without diluting them.
Why Choose FREEZE™ Cooling Cups?
- Innovative Design: Cooling gel actively chills beverages.
- Versatile Formats: Available for beer, wine, martini, margarita, and whiskey.
- Giftable: A practical yet unique gift option.
Offering the FREEZE™ Cooling Cups allows retailers to stand out with a product that enhances the drinking experience, making it ideal for holiday gifting.
Actionable Tips for Retailers
To capitalize on these trends, create in-store or online displays that highlight each collection’s unique benefits. Bundle products for gifting, such as pairing colorful glassware with cocktail kits or promoting eco-friendly drinkware sets. For temperature-controlled drinkware, demonstrate how products like FREEZE™ Cooling Cups outperform standard alternatives.
By staying ahead of these trends, you can offer thoughtfully curated selections that elevate your product range and meet the diverse needs of holiday shoppers.