In retail, trends aren’t just buzzwords—they’re buying signals. Customers walk through your doors already inspired by what they’ve seen on social media, tasted at a bar, or spotted in a magazine. The challenge? Translating those trends into the right products on your shelves before the moment passes.
At True Brands, we don’t just follow trends—we filter, curate, and deliver them in a way that makes sense for your store and your customers.
From Hype to High-Performing SKUs
Cocktail culture, gifting, and entertaining move fast. Espresso martinis one season, spritz culture the next. Our product development and trend teams are constantly scanning the horizon for what’s next—then working with retailers to bring those ideas to life with products that are both timely and timeless.
Seasonal Stories That Sell
From holiday glassware assortments to summer-ready drinkware, seasonal displays create urgency and excitement. We build seasonal collections that not only reflect consumer demand but also make your merchandising effortless, ensuring your shelves stay fresh and relevant.
Data Meets Design
We balance trend awareness with sell-through data to ensure curated assortments aren’t just eye-catching but profitable. This is about minimizing risk while maximizing relevance—so you can tap into demand without overextending inventory.
The True Brands Difference
We don’t hand you a trend report; we deliver ready-to-sell assortments and display solutions that make trends work for your store, your footprint, and your customers.