Value You Can Count On: Why Price and Quality Should Go Hand in Hand

In an age where consumers are overwhelmed by endless choices and rock-bottom pricing, it is easy to fall into the trap of thinking cheap equals value. But more often than not, those low-cost options come with a hidden downside. At True Brands, we believe value is more than just a price tag. It is about delivering quality customers can trust, at every price point.

Welcome to part three of our Retail is Detail series, your behind-the-scenes look at how True Brands supports retail success through the small choices that make a big impact. This time, we are zooming in on the connection between price, quality, and customer trust, a foundational factor in turning hesitant shoppers into loyal buyers, because they feel that the products are worth it. 

The Value Trap: Why “Cheap” Is Not Always a Deal

We get it, shoppers want the best of both worlds. They want products that look great, perform well, and do not break the bank. And they deserve that. Behind many of the ‘low cost’ options lie disappointing experiences, products that do not last, do not perform, and do not meet expectations. That gap between price and perceived value is where many brands fall short. That is why we are on a mission to make quality accessible and not exclusive.

Rather than chasing the cheapest option, we chase the best possible quality for the lowest possible price for products that are built to last. We believe true value means giving customers more than what they pay for, therefore we obsess over the details that make the difference, because our customers notice.

The True Brands Formula: Good, Better, Best

To make it easier for retailers to meet a range of consumer needs without sacrificing quality, we have structured our offerings around a clear and strategic product model.

True – this is our “Good” tier: barware essentials made for everyday use that blend function, style, and value. With clean design, reliable performance and budget-friendly pricing, True products are perfect for casual entertainers or first-time shoppers.

Innovine – the “Better” tier, practical and innovative wine accessories that make sipping, serving, and saving wine effortless. Innovine combines refined aesthetics with upgraded features by offering elevated design and function at an appealing price point. 

Viski – our “Best” tier, Viski is where sophistication meets mixology. From luxurious, premium materials to elevated designs, Viski is the go-to brand for cocktail enthusiasts who want the very best in barware and glassware.

This “Good, Better, Best” structure is a strategic approach. It gives retailers an intuitive way to guide shoppers toward the right product for their needs, while ensuring quality remains consistent across every tier.

Why This Matters in Retail

When customers trust the quality behind your products, price becomes a positive, not a red flag. And when you offer a product assortment that feels thoughtfully curated, premium, and built to last while being priced competitively, you give customers a reason to buy and a reason to return.

Pair this with purposeful merchandising, and you have got a strategy that educates, engages, and sells. Our tiered approach gives you built-in storytelling. “Good, Better, Best” is not just a value structure, it is a roadmap for customers.

The True Brands Difference: Built on Trust

Unlike brands that focus on short-term gains or trends, True Brands is focused on building trust through consistency. Whether it is a $10 wine stopper or a $50 cocktail shaker, our commitment is the same: make it well, price it fairly, and help retailers present it in a way that resonates. Because in the details of retail, value is not just in what you pay, it is also what you walk away with and how it makes your customers feel.